I’m William.

William Graves, MBA, PMP

I design and champion innovative sales strategies at forward-thinking life sciences organizations.

Personal / Consultative

My Approach

My leadership is built on a simple, powerful conviction: technology facilitates, but trust connects. I build sales teams that lead with empathy, moving beyond the transaction to forge true partnerships. By championing a culture of deep listening and genuine consultation, we don't just sell solutions; we become indispensable to our clients.

But empathy without evidence is a gamble. I pair this human-centric approach with a rigorous, data-driven strategy, treating sales as both an art and a science. I translate raw data into strategic action, allowing my teams to anticipate market shifts, focus their energy with surgical precision, and consistently outmaneuver the competition.

Data-Driven / Analytical

For me, the ultimate measure of success is the scoreboard. The relationships we build and the strategies we deploy are all channeled toward a single, non-negotiable outcome: exceptional growth. I don't just aim for targets; I empower my teams to redefine them, consistently delivering revenue and market share that sets new benchmarks.

Results-Oriented

  • 21+ Years

    Of business development experience
    in the life sciences / digital health space

  • High Value Relationships

    Built through strong performance with
    pharmaceutical and agency organizations

  • Proven Leadership

    Built through a career of transformational
    mentoring, guidance, and training

VP of Sales
M3 USA

Redesigned direct-to-pharma marketing message and GTM strategy, increasing CY bookings goal by 104% - beating prior year’s bookings by end of Q2.

usa.m3.com

Recently

GM, Business Development
WebMD

Architected the organization's sales and go-to-market strategies to facilitate growth and diversification of key revenue streams, realizing 20.7% ARR growth YoY.

WebMD.com

Director of Global Sales
Aktana

Spearheaded global sales efforts for enterprise clients, driving the adoption of AI/ML-driven SaaS solutions to the effect of 27% sales increase YoY.

Aktana.com

“William Graves is an exceptional individual who brings immense value to any organization fortunate enough to have him. His combination of business acumen, dedication, inviting leadership style, and positive influence on company culture make him a true asset. I am confident that he will continue to excel in all his future endeavors.”

Glen Martin
CRO, Medical Knowledge Group

What Others Say

"I've known William for many years and have worked with him twice over the span of 8 years at two different companies. Outside of his considerable experience and skills, William brings a rare blend of commitment and attitude that cannot be taught - and has always played a key role in the advancement of our companies’ culture and goals."

Hoss Sooudi,
GM, EngagedMedia

"I worked with William for 3 years at EngagedMedia and can honestly say he's one of the most incredible people I’ve ever worked with. William is extremely intelligent and talented leader and he was part of the small leadership team at our company that made us grow from the small startup we were to a multimillion dollar business. William is kind, smart, funny and sharp and any company will be very lucky to have him."

Or Maoz,
CTO, Impiricus

"Few people have the opportunity to work alongside such a talented sales lead whose success and work ethic motivate you to do and be better. I have been fortunate to work alongside William during my time at IQVIA and again at Aktana. William's ability to manage key stakeholders is the reason we have been able to win repeat business. He knows how to manage expectations both internally and with the customer. This results in project satisfaction with our internal colleagues as well as with the customer's key stakeholders."

Bridget Duffy,
VP of Sales, Precision AQ